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Ready to convert more leads in new business development?

Looking for answers to the following questions:

  • Why aren’t we generating more new business?
  • Why isn’t our sales team performing?
  • Why aren’t we winning more deals?
Most B2B companies approach us with some, or all, of the above challenges. In some cases, business owners and sales managers are desperate after having tried absolutely everything to rectify the situation.

Book a free 15-minute session
Discover more

Why invest in New Business Development?

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The right people for the right roles

Ensure your sales team can and will prospect

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Outcome-focused sales mindset

Develop a sales mindset focused on growth

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Customer-centric messaging

Use compelling messaging focused on value

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Professional pipeline developments

Equip your team with the right strategy & tools

The 5 steps of effective New Business Development

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Strategic Sales Team Evaluation

We evaluate your people, systems and strategies to determine whether your salespeople belong in their current roles, meet your expectations and can execute your strategies.

You’ll learn which of your existing salespeople could be performing two, three or even four times better. You’ll discover what you must do in order to help them achieve their potential.

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Sales Strategy & Sales Process

We use a reverse engineering approach, determining where you want to be then determining how to get there using a clearly defined step-by-step sales process.

Having clear sales systems and processes in place has a direct effect on pipeline management, helping your sales team to qualify prospects early in the sales process, leaving time for other key activities.

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Ideal Client Profile & Sales Messaging

It’s essential to determine who your ideal client or customer is. An ideal client profile describes the customer you’re targeting in great detail, covering demographics, psychographics and behaviours.

Once you’ve defined your ideal client or customer by using data, research and feedback, it’s crucial to train your sales team to help them recognise the ideal client. As a result, your salespeople will only pursue clients who are the most likely to convert.

You’re now equipped to develop client-focused brand messaging that addresses your customers’ pain points. The result? A shorter sale cycle and more sales.

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Sales Training & Coaching

Having identified your salespeople’s strengths and weaknesses, we can get to work designing a customised sales training plan for each team member.

In addition, we offer 1:1 sales coaching to reinforce concepts learned in sales training and ensure stronger accountability. These weekly1:1 meetings are focused on pipeline development and meeting leading KPIs.

Having identified your salespeople’s strengths and weaknesses, we can get to work designing a customised sales training plan for each team member.

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Pipeline Development & CRMs

We work with your sales team to develop a strong sales culture that’s built around pipeline development and CRM alignment with the focus on creating new opportunities.

Many salespeople have become comfortable in their roles and spend most of their time doing non-sales related activities or over-servicing existing clients instead of picking up the phone. They avoid prospecting like the plague because they’ve never been trained how to do it effectively.

We partner with Membrain, the sales enablement CRM that reinforces the behaviours needed to consistently win B2B sales.

We take care of the entire process so you don’t have to.

We’ve worked with many B2B companies to address common issues through a strategic approach that gets results, every time.

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Obtain new clients

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Sell more products

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Open new markets

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Develop new areas

What People Say About Arrow Executive Sales

Network Steel and enjoyed the recent process through which you helped us employ our new BDM. Jason provided a thorough and professional undertaking of our requirements.

We highly recommend his service and expertise.

We worked with Jason using Objective Management Group’s recruitment tool to secure quality sales professionals and identify key personnel for a rapidly evolving market space.

We highly recommend his service and expertise.

Jason provided a snapshot of our current business development activities and a profile of our salespeople. The value Jason provided went over and beyond.

I have no hesitation recommending Arrow to businesses looking to sharpen or expand their business development team.

We initially reached out in February 2022 after hearing from an industry colleague how Arrow had assisted them in recruiting sales personnel.

We’ve been working with Jason and the Arrow team to offer customised training to each team member while setting up optimum processes to assist them with each lead.

The objective Management Group (OMG) sales candidate assessment tool was very efficient. We got a clear sense of each person’s core skills, and we got a report for each candidate that we could compare against each other very quickly.

We got in touch with Arrow after having a lot of trouble finding just the right fit for our sales recruitment in our business. Jason was able to find our unicorn and deliver! We were very happy with Jason's professionalism and all round service approach.

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