Expanding existing customers

How much do you focus on retaining and expanding existing customers vs acquiring new ones?

Customers are much more likely to let go of suppliers when they have lost trust in their relationship; in particular, they may feel hard done by over recent years with the supply and service they received.

They will likely continue to invest and expand their relationship with your competitor, resulting in your salesperson defaulting to a price reduction to keep their business.

One of the most critical things any sales team can do right now is to take the time to identify which existing clients have the highest potential to grow with your company.

This is where Membrain Account Growth is vital for your sales team’s success, and it helps you map out and build new processes that ensure your best clients get the attention they deserve.

Things like

• Quarterly reviews
• Goal setting
• Celebrating success
• New products

It provides business and sales leaders better forecasting and visibility through your pipeline for new product sales, which could be more successful in most traditional CRMS.

We’re working with our clients to develop sales technology, systems and processes to align your marketing while providing the best customer service to ensure you keep your best clients long-term.