We build sales teams that close more deals & win more business

Backed by 30+ years’ sales experience, we are Australia’s leading experts in strategic sales development. We put you and your sales team front and centre. We don’t take any shortcuts and we certainly don’t use a cookie-cutter or one-size-fits-all approach.

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Our Values

Excellence

We never settle for second best but aim to deliver exceptional customer service, going over and beyond.

Integrity

We always act with transparency regarding our services and fees, without any nasty surprises at the end.

Value

Value and commitment are second nature as we strive to become Australia’s leader in strategic sales development.

Innovation

We’ve partnered with industry leader Objective Management Group and Membrain to use their award-winning sales and marketing tools.

Jason Howes

Founder and Managing Director

A trusted sales training expert with 30+ years’ experience, Jason has been instrumental in building high-performance sales teams for large B2B companies. His down-to-earth approach leaves no stone unturned to address every aspect of your sales team leading to exceptional outcomes.

Putting integrity and honesty first, Jason develops a partnership for success, boosting your sales effectiveness using a tailored approach. Addressing the entire sales journey, he uses his expertise to Assess, Coach and Execute to raise the bar and ensure your sales team maximises its potential.

Committed to incorporating the latest technology, Jason implements award-winning innovative sales and prospecting tools to take your sales to the next level.

On a more personal note, Jason played Aussie rules as a lad and is a devoted Collingwood (Pies) supporter. He also played high-level competitive squash.

His love for sport combined with a competitive nature has spurred him on to develop excellent leadership skills and an unstoppable drive to succeed.

Nicole Owens

Sales Evaluation and Recruitment Manager

A sales recruitment and sales evaluation specialist, Nicole brings a wealth of recruitment knowledge to help you hire the best sales professionals who are aligned with your business values and culture. Certified to use the world’s no.1 OMG sales team assessment tool, she has been pivotal in helping B2B companies recruit with confidence.

Accredited to use the sales-specific STAR Recruitment method, Nicole guides you professionally through a step-by-step process to find the best sales professionals for your team who will win more sales and close more deals. She will save you valuable time ensuring you’ll only interview candidates who fit your criteria, and can and will sell.

With a background in pharmaceutical sales, Nicole has a keen understanding of the challenges B2B companies face when recruiting new salespeople. Her insight has proven invaluable to hire the right person for the job.

Born and raised in Canada, Nicole grew up competing in downhill skiing. Determined to make the most of every opportunity, she thrives on winning and getting the best results for her clients.

Charlize Howes

Client Success Associate

Charlize is the main point of contact at Arrow, providing exceptional customer service to candidates and clients. She resolves inquiries, identifies growth opportunities, and builds strong relationships. With her enthusiasm for Spiderman and Marvel, collaborative teamwork, and sense of humour, Charlize is a highly valued addition to our team.

Chris Howell

CRM Automation Specialist

With my experience in Marketing Technology, I can help businesses find leads, make sales, and nurture customer relationships by implementing innovative and efficient marketing automation solutions.

I develop client relationships, ensuring that their specific needs are met to a high standard. My approach involves designing and building high-performance, reusable, and reliable integrations with marketing automation tools, such as Membrain CRM, to create seamless and effective workflows.

I use automation to provide businesses with significant benefits, including increased productivity, improved customer engagement, and enhanced sales.