New Release for 2025

This book will change the way you hire

The old way to build a sales team isn't working and it's costing you money and momentum. But there is another way.

"Makes recruitment efficient, effective, and effortless."
— Leo Santani, GM ShapeCUT

Crystal Ball Recruiting Bundle

Sales recruitment is tough

Every business wants better results, but relying on "gut feel," personality, or resume experience works only 50% of the time.

Time Drain

A poor hire can take months to spot, longer to replace, and even longer to repair the damage to your pipeline.

$200k Cost

Studies show the average cost of a failed sales hire is $200k in lost momentum, client trust, and team morale.

The Cycle Repeats

In most organisations, this vicious cycle repeats every year. It’s not a skills problem; it’s a systems problem.

Crystal Ball Recruiting Book Preview

Unlock a proven system to hire the top 20%

Inside Jason’s debut book, you will learn to assess mindset, motivation, and ability in measurable terms before you make an offer.

  • Spot genuine talent: Learn to separate ability from activity and spot the red flags.
  • Remove bias: Replace "gut feel" with the STAR™ assessment process.
  • Attract the best: Write ads that cut through to the top 20% (who aren't usually looking).
  • Retain top performers: Build loyalty through structure, accountability, and opportunity.
  • Calculate ROI: Use the included recruitment cost breakdown tools.
Get Your Copy

Written for leaders accountable for revenue

CEOs & Owners

Link every hire to measurable business results and stop wasting resources on salespeople who don't perform.

HR & Talent

Gain a structure for evaluating candidates objectively, so the right people move forward (not just the best talkers).

Sales Leaders

Spot genuine drive and ability, and create onboarding that keeps high performers engaged from day one.

Download a Free Chapter

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What readers are saying

"Crystal Ball Recruiting challenged the industry's conditioned mindset of 'I've got this'. By applying Jason's method, we attracted the right candidates and onboarded with clarity—making recruitment efficient, effective, and effortless."

LS
Leo Santani
General Manager, ShapeCUT

"It brings structure to the behavioral side of recruitment, helping validate gut instincts with data-backed testing. Jason's process also ensures cultural fit. It's a smarter, more confident way to recruit."

CA
Craig Armstrong
CEO, Mortim Australia
Jason Howes
The Author

Meet Jason Howes

Founder of Arrow Executive Sales & Australia’s top sales hiring specialist

With over 35 years in the field, he’s seen what happens when businesses rely on luck to find talent… and how powerful it becomes when they stop.

Jason has partnered with Objective Management Group (OMG) to bring science-based recruitment to the Australian market. His clients include national organisations, growth-focused SMEs, and global teams looking to improve the way they attract and manage sales talent.

Crystal Ball Recruiting distils what he’s learned through hundreds of hires and consulting engagements: how to identify the traits that matter, how to measure them, and how to build a system around them.

The Sales Leader's Roadmap

A series built for sales leaders who want measurable change.

Available Now

Book One

Crystal Ball Recruiting

How to attract, recruit, and retain the top 20