The old way to build a sales team isn't working and it's costing you money and momentum. But there is another way.
"Makes recruitment efficient, effective, and effortless."
— Leo Santani, GM ShapeCUT
Every business wants better results, but relying on "gut feel," personality, or resume experience works only 50% of the time.
A poor hire can take months to spot, longer to replace, and even longer to repair the damage to your pipeline.
Studies show the average cost of a failed sales hire is $200k in lost momentum, client trust, and team morale.
In most organisations, this vicious cycle repeats every year. It’s not a skills problem; it’s a systems problem.
Jason has partnered with Objective Management Group (OMG) to bring you a science-backed methodology. Here is the 10-step framework you will learn inside:
Identify the real capabilities of your sales team and pinpoint the gaps that affect performance. Learn to separate ability from activity.
Understand the financial impact of every hire. Use the included recruitment cost breakdown to calculate the return on each salesperson.
Learn how to create precise role definitions and integrate CRM automation to keep expectations consistent and measurable.
Build packages that attract achievers. Balance extrinsic motivators (money) with intrinsic drivers (purpose, recognition).
Write ads that cut through to the top 20% (who aren't looking). Learn the language that elite performers respond to.
Replace "gut feel" with the STAR™ assessment process to evaluate fit objectively, clinically, and consistently.
Build a repeatable interview process that reveals actual sales behavior, rather than just how well they perform in the interview room.
Turn new hires into productive contributors faster with an ACTIONABLE 90-day plan that drives early wins.
Learn how to build loyalty and motivation through structure, accountability, and opportunity… not just pay rises.
Equip your team leaders to make better decisions through the STAR™ Workshop—turning hiring into a measurable skill.
Every chapter tackles a critical part of the process, from evaluating your existing team to training the people who make the hiring decisions.
Includes checklists, tools, and templates
Link every hire to measurable business results and stop wasting resources on salespeople who don't perform.
Gain a structure for evaluating candidates objectively, so the right people move forward (not just the best talkers).
Spot genuine drive and ability, and create onboarding that keeps high performers engaged from day one.
Not ready to buy yet? Get instant access to a preview chapter and discover the "Red Flags" you are currently missing in your interview process.
"Crystal Ball Recruiting challenged the industry's conditioned mindset of 'I've got this'. By applying Jason's method, we attracted the right candidates and onboarded with clarity—making recruitment efficient, effective, and effortless."
"It brings structure to the behavioral side of recruitment, helping validate gut instincts with data-backed testing. Jason's process also ensures cultural fit. It's a smarter, more confident way to recruit."
With over 35 years in the field, he’s seen what happens when businesses rely on luck to find talent… and how powerful it becomes when they stop.
Jason has partnered with Objective Management Group (OMG) to bring science-based recruitment to the Australian market. His clients include national organisations, growth-focused SMEs, and global teams looking to improve the way they attract and manage sales talent.
Crystal Ball Recruiting distils what he’s learned through hundreds of hires and consulting engagements: how to identify the traits that matter, how to measure them, and how to build a system around them.
A series built for sales leaders who want measurable change.
How to attract, recruit, and retain the top 20% of sales professionals.
Get it nowRaising output and driving new business with fewer people and better systems.
Leading, coaching, and scaling teams that thrive in competitive markets.
The leaders who act on this process don’t just hire better salespeople. They build stronger businesses.
Available in Print and Digital Formats
