New Product Development

Be ahead of the curve on changes in consumer preferences, increasing competition and advances in technology or simply capitalise on a new opportunities.

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Generation of new product ideas

It was shown in a survey including 750 interviews of CEOs in global businesses that 41% of new product ideas were generated by employees, 36% of ideas were generated by customers and only 14% of ideas were generated by R&D department.

Evaluation of ideas

Ideas are screened and evaluated to limit ideas to a manageable number including most useful ideas in order to ease new product development process in later stages and reduce costs and time spent for not useful ideas.

Concept development and testing

The selected product ideas will be presented in a detailed and meaningful way as product concepts.

Marketing strategy

Identify which market will new product concept be sold, how much profit is targeted. Identify the price and how it will be distributed. What will be long-term marketing mix strategy

Business strategy

Calculate risk by estimating minimum and maximum sales, cost and profit projections

Product development

The selected product ideas will be presented in a detailed and meaningful way as product concepts.

Test marketing

All marketing elements such as new product concept’s target market, position in the market, advertisement, distribution, packaging, costs, etc.

Commercialisation

At which scale new product concept will be introduced to the market

We can help you answer these critical questions.

Can we be more Effective?

What's our sales Capabilities?

How Motivated are our salespeople?

What Motivates
our salespeople?

Why aren’t we generating more New Business?

Do we have
a sales Process?

"Bellevue Group Australasia has recently utilised Jason Howes from Arrow Executive Sales Consultants and would highly recommend his service and expertise. The Objective Management Group, is a great recruitment tool in securing potential quality staff and identifying key personnel for a rapidly evolving market space. We wouldn’t hesitate to reach out again to Jason for this service and in particular other industry knowledge he brings to the table"

Jamie Shedden

National Sales Manager Bellevue Group

“Jason Howes, from Arrow is an outstanding leader, high sales performer, inspiring mentor and I have always been impressed by his professionalism and admirable leadership qualities.”

Nathan Graham

National Business Development Manager - Intergrain Trade & Industrial at DuluxGroup

“Arrow Executive Sales completed a full detailed review of our sales process, giving us easy quick tips to be more strategic and grow our sales. Our focus on sales was reignited and we benefited from Jason’s experience, network and leadership qualities.”

Andrew Epthorp

Managing Director Lumara Timber Sales

“We assessed our sales team to identify opportunities for improvement and to shortlist a new sales manager. We had over 100 applicants through seek, the results highlighted the best candidates which saved me many hours of going through CV's. Overall it gave me more confidence in the outcome compared to other specialist recruiters. I would highly recommend anybody who is looking to recruit salespeople to get in contact with Jason.

Brad Burton

Managing Director Boutique Kitchen & Joinery

Specialised programs & knowledge sharing

With 30 years experience dealing with national leading companies. We provide techniques and strategies to improve work/life balance that will get you better results. ”We get straight to the point” and give you strategies to get more time back in your life.

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