
New Product Development
Be ahead of the curve on changes in consumer preferences, increasing competition and advances in technology or simply capitalise on a new opportunities.
Get StartedGeneration of new product ideas
It was shown in a survey including 750 interviews of CEOs in global businesses that 41% of new product ideas were generated by employees, 36% of ideas were generated by customers and only 14% of ideas were generated by R&D department.
Evaluation of ideas
Ideas are screened and evaluated to limit ideas to a manageable number including most useful ideas in order to ease new product development process in later stages and reduce costs and time spent for not useful ideas.
Concept development and testing
The selected product ideas will be presented in a detailed and meaningful way as product concepts.
Marketing strategy
Identify which market will new product concept be sold, how much profit is targeted. Identify the price and how it will be distributed. What will be long-term marketing mix strategy
Business strategy
Calculate risk by estimating minimum and maximum sales, cost and profit projections
Product development
The selected product ideas will be presented in a detailed and meaningful way as product concepts.
Test marketing
All marketing elements such as new product concept’s target market, position in the market, advertisement, distribution, packaging, costs, etc.
Commercialisation
At which scale new product concept will be introduced to the market
We can help you answer these critical questions.
Can we be more Effective?
What's our sales Capabilities?
How Motivated are our salespeople?
What Motivates
our salespeople?
Why aren’t we generating more New Business?
Do we have
a sales Process?

Specialised programs & knowledge sharing
With 30 years experience dealing with national leading companies. We provide techniques and strategies to improve work/life balance that will get you better results. ”We get straight to the point” and give you strategies to get more time back in your life.
Get StartedPartners
We work with some of the leading companies in sales assessment and evaluation.